Small batches of hand-crafted scrunchies made with natural fibers like Merino Wool, Highland Wool and Alpaca, Pure Silk and Pure Silk Velvet creating beautiful modern chic accessories.

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The Perfect Gift.

Every purchase feels like a gift, whether for yourself or someone you care about.

That’s why each scrunchie comes in luxury packaging.

And, if it's for someone else, you can easily personalize it with a gift card when adding to cart.

Chouchou Scrunchies help stray animals.


Our scrunchies or chouchous, as we like to call them, are 'chic' with a soft touch of kindness. Interested in our story? Click here to find out more about our efforts to help stray animals.