Stop choosing between secure style and healthy hair.

Say goodbye to snags, friction, and the frustration of cheap ties.  Discover Le Joyau. We craft naturally chic scrunchies and chouchous exclusively from the world’s most gentle fibers: Silk, Silk-Velvet, premium Merino, and Highland and Alpaca wool blends. Your hair deserves this investment in gentle luxury.

Start your collection today!

The Perfect Gift.

Every purchase feels like a gift, whether for yourself or someone you care about.

That’s why each scrunchie comes in luxury packaging.

And, if it's for someone else, you can easily personalize it with a gift card when adding to cart!

1 of 5

Chouchou Scrunchies help stray animals.


Our scrunchies or chouchous, as we like to call them, are 'chic' with a soft touch of kindness. Interested in our story? Click here to find out more about our efforts to help stray animals.